Toothpaste-Damask Rose

In the mouth, several imbalances appear over time. So-called chromogenic bacteria produce pigments that dull the enamel and promote plaque. Other bacteria, lodging between the teeth and on the tongue, trigger unpleasant morning breath. And gums, weakened by formulas that are too harsh, become sensitive, redden, and sometimes bleed.

Most toothpastes only address one of these imbalances — often by attacking the oral microbiome that maintains the mouth’s natural balance.

Siwak Extract (Salvadora Persica)
Our signature active ingredient, drawn from prophetic medicine. Naturally rich in plant-based fluoride, silica, and antibacterial compounds, it fights plaque, firms the gums, and supports the teeth’s natural whiteness. Studied by the WHO for its oral health benefits.

Biomimetic Hydroxyapatite
A natural component of tooth enamel (97%). It redeposits into micro-cracks and deeply remineralizes the tooth, without controversial fluoride. Reduces sensitivity from the first few weeks.

Sidr Honey
Renowned for its exceptional healing properties, it soothes irritated gums and nourishes the oral microbiome for a healthy, balanced mouth.

Black Seed Oil (Habba Sawda)
A natural antibacterial and anti-inflammatory, it deeply neutralizes the bacteria responsible for bad breath, for long-lasting freshness.

From the very first use, a lasting feeling of freshness sets in and stays with you throughout the day. Your breath remains neutral, even when you wake up.

Week after week, enamel regains its natural shine without harshness. Gums become less sensitive, and brushing turns into a soothing moment. The oral microbiome rebalances, creating the conditions for a healthy mouth over the long term.

No artificial whiteness. No masking chemical freshness. A mouth at peace, the way it should be.

Each formula is created in line with a strict formulation charter. We systematically exclude controversial ingredients to offer oral care that is healthy, safe, and respectful of both enamel and the oral microbiome.